Featured Projects
Marketing Case Studies
Spotify Accessibility Case Study
In-app redesign aimed to increase accessibility and reduce churn rate for the Deaf and Hard-of-Hearing community on Spotify.
Jaybird Senior Living Community Case Study
Case study in partnership with Jaybird Senior Living Community on leveraging video throughout their marketing process.
Hulu Marketing Strategy Campaign
Marketing and social media strategy campaign for Hulu focused on new customer attainment and awareness of options, such as shows, channels, and plans.
Photography Assistant App Case Study
Case study on an AI-powered solution to help novice photographers take photos for others with real-time feedback.
Southwest Airlines Branding Audit
Audit of Southwest Airlines’ brand, consumer profile, and marketing and advertising strategy.
Social Media Marketing Campaigns
North Texas Food Bank Social Media Campaign
Social media campaign to help support fundraising for the North Texas Food Bank in the wake of COVID-19.
Warrior Wednesday Social Media Campaign
Social media campaign highlighting weekly stories of warriors living a full life despite their diagnosis, with the goal to eliminate the stigma behind chronic illness and physical disabilities.
Chipotle Social Media Strategy Analysis
Audit of Chipotle’s social media strategy on Instagram, TikTok, and Twitter (X) and how the company optimizes each channel to reach company goals.
Uniq Healthcare TikTok Content
Educational short-form videos and graphics for parents and caretakers of children with Autism to expand audience reach and grow company awareness.
Other Marketing Collateral
UT Dallas Sustainability Content
Marketing collateral that I’ve worked on including brochures, pamphlets, flyers, and social media graphics, to promote campus sustainability events and initiatives.
*External link. Map compiled of all the green parts of UTD campus, such as composting drop-offs, LEED-certified buildings, gardens, and bee apiaries.
Communications & Writing
Newsletters for 500+ students, staff, and faculty (e.g., August 2020, Welcome Back Comets)
Landing pages for industry conferences and white pages (e.g., Lead Generation Multifamily Playbook)
Editorial planning and writing at UTD News & Greenhouse Blog
Editorial planning and writing at OneDay Blog
Interviewing and writing at Code Blue Jewelry News